Category: Marketing

20Sep, 2019

How to start a business in Kenya

Business Idea For a startup, a sound business idea is imperative and the business idea must reflect the needs of the market. Questions that you can ask yourself are, does your business idea reflect the needs of the market? Does it identify a market gap, and how do you plan to address this gap? For […]

19Sep, 2019

Data Analysis

What is data Analysis? The role, benefits and application of data analysis cannot be overstated, especially in the research domain. Data analysis is the process of systematically applying statistical and logical techniques to describe and illustrate as well as a recap and condense data. Inductive inference Data analysis draws inductive inferences from the provided data […]